Web Analytics – How is your click density?

A great feature in Google Analytics is the site overlay. It gives you a quick overview where your visitors click through while visiting your site. Above you can see an excerpt from ourTraveling blog.

You can find this report under the google analytics content section and use site overlay.

Claude Oggier

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My favorite social media experts – Who do I miss?

I have been listening for quite some time to the hype of social media. Here is my favorite social media experts list.

Chris Brogan – Community and social media

Amber Naslund – Altitude…brand elevation through social media

Gary Vaynerchuk – place to talk about his passions, hustle, wine and business

Eric Qualman – Socialnomics, Social Media blog

Share with me your favorite social media experts or tell me who I am missing.

Claude Oggier

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Basic Web Analytics metrics for anyone

What are your basic questions when you open your Web Analytics tool at work?

1. How many visitors came to our Website?

2. How long did they stay?

3. How many pages did they visit?

Simple questions that anyone can answer. How you interpretate the data is another story.

I am following Avinash Kaushik on his blog to keep up with his great articles and work. I read his book “Web Analytics an hour a day” and he came out recently with a new book. Web Analytics 2.0.

Claude Oggier

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How to improve your Conversion Rate? Simply increase your Website traffic, right?

Well ,I think this would be too easy. It’s like trying to keep a leaky bucket full by adding more water instead of plugging the holes.

MY quote: “The goal must be to avoid people leaking out of your process on the way to close of the sale.”

Claude Oggier

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Getting Things Done by David Allen

Discover David Allen’s powerful methods and increase your personal organization, efficiency and creative results at work and in your life.

Visit David Allen’s Website and get greater results

Claude Oggier

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Marketers fundamental questions

Persuasive momentum

1. Who are we trying to persuade to take the action?
2. What is the action we want someone to take?
3. What does that person need in order to feel confident taking that action?

Source: Book “Waiting for your Cat to Bark?”

Claude Oggier

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First thoughts of the book “Waiting for your Cat to Bark?”

Today’s marketers face the change from mass marketing to niche marketing.

MY quote: “Focus on the quality of a customers experience”

Claude Oggier

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Waiting for Your Cat to Bark?

A good friend of mine has recommended to me a book any marketer must read!

The Book is called Waiting for Your Cat to Bark? written by Bryan & Jeffrey Eisenberg. I have ordered the book through amazon and look forward to read about new directions for how to market in this new era where the customer is in control.

Soon I will share with you my first thoughts.

Claude Oggier

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My social networks

Connect with your colleagues, friends, partners and clients through Facebook or linkedIn.

MY recommendation: LinkedIn is more professinal. Join to my network at

Facebook is fun to stay in touch with Friends: search for Claude Oggier and add me as a friend.

Use it and get connected!

Hungry for more you may want to check out Twitter or Friendfeed

Claude Oggier

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Purpose of this blog

The purpose of this blog is to share with you my thoughts, quotes I find interesting and anything that is related to new marketing.

Lets get started

Claude Oggier

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