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Google Tip of The Day – How Search Ads Work

June 21, 2014

Most likely you have already come across Google ads while searching for the perfect gift for your mom, the best holiday trip deal or the best coffee recipe. If you ever have wondered how Google decides on which information to show watch this short video.

Claude

The New Nespresso Commercial in the US

June 1, 2014

Penelope Cruz Makes Nespresso For Jimmy Kimmel’s (@jimmykimmel) Staff and Jimmy isn’t thrilled that Penelope is distracting his staff right before the show.

I really enjoyed watching Jimmy Kimmel and thought to share with you the new Nespresso commercial that is currently running in the US.

 

Disclosure: The opinions expressed in this post are my own and don’t  represent Nespresso’s positions, strategies or opinions. Nespresso had no editorial control of this content. 

 

Claude

Thank You Mom!

May 11, 2014

Make sure you say it with love to you Mom! Happy Mother’s Day;-)

It’s not that I want to make publicity for P&G but their thank you Mom commercial for the Olympics is very inspiring and timely for today. Enjoy!

Claude

What Moves Your Content?

April 27, 2014

Don’t you also want your content to be shared among thousand of people?

Find below what I believe is needed to make your content move. Youtube is a great source for this;-)

(Disclosure: The videos are my personal choice and not linked to any commercial activity)

 

1. Be loud

2. Be provocative

3. Be funny

4. Be emotional

 

1. Be loud

Watch the CWS commercial “Say no to dirt”

2. Be provocative / be misterious

Watch the Travel Book Shop Case movie from Zurich.

3. Be funny

Even though you don’t speak german I am sure you’ll enjoy this video.

4. Be emotional

The music matching the content creates even a greater emotional experience.

Pro Infirmis “Because who is perfect?” illustrates this in a great way. By the way the video has been seen already over 14 million times to date.

 

The online revolution isn’t over yet but I am over with my post;-)

 

Claude

 

Gary Vaynerchuk – How to Storytell in a Fast Paced World

March 16, 2014

Gary Vaynerchuk creates trust, adds value and brings people together.

Listen to his keynote talk at 99u.

Cheers,

Claude

TED Talks – Malcolm Gladwell and The unheard story of David and Goliath

February 18, 2014

Of course you have heard this story before but Malcolm Gladwell’s storytelling talent really gets your attention.

Judge yourself;-)

Cheers,

Claude

Simon Sinek: Why Leaders Eat Last

January 16, 2014

You don’t know what storytelling means? Listen to Simon Sinek !

Claude

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