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Your Emotionally Charged Stories

September 1, 2014

Reading Mitch Joel’s blog on almost a daily basis I am not only fascinated by his writing style and marketing knowledge I am also thankful to his valuable content he shares with us every day. Recently he attended another Google Talk and got surprised by Dough Stevenson’s way of thinking about storytelling.

 We all have childhood memories and remember them like it happened yesterday. Why that? Because it was an emotionally charged event.


Original Article by Mitch Joel


Still Confused About Native Advertising?

August 10, 2014

Where do you put the line between editorial content and advertising…?


Related articles:

We need a better definition of Native Advertising by Mitch Joel


Need to Think Out of The Box? Seth Godin talks about the Nearly Impossible

July 31, 2014

Feeling stuck and don’t know where to go next?

Seth Godin talks about where you are now and where you want to go.

Enjoy, Claude


Google Tip of The Day – How Search Ads Work

June 21, 2014

Most likely you have already come across Google ads while searching for the perfect gift for your mom, the best holiday trip deal or the best coffee recipe. If you ever have wondered how Google decides on which information to show watch this short video.


The New Nespresso Commercial in the US

June 1, 2014

Penelope Cruz Makes Nespresso For Jimmy Kimmel’s (@jimmykimmel) Staff and Jimmy isn’t thrilled that Penelope is distracting his staff right before the show.

I really enjoyed watching Jimmy Kimmel and thought to share with you the new Nespresso commercial that is currently running in the US.


Disclosure: The opinions expressed in this post are my own and don’t  represent Nespresso’s positions, strategies or opinions. Nespresso had no editorial control of this content. 



Thank You Mom!

May 11, 2014

Make sure you say it with love to you Mom! Happy Mother’s Day;-)

It’s not that I want to make publicity for P&G but their thank you Mom commercial for the Olympics is very inspiring and timely for today. Enjoy!


What Moves Your Content?

April 27, 2014

Don’t you also want your content to be shared among thousand of people?

Find below what I believe is needed to make your content move. Youtube is a great source for this;-)

(Disclosure: The videos are my personal choice and not linked to any commercial activity)


1. Be loud

2. Be provocative

3. Be funny

4. Be emotional


1. Be loud

Watch the CWS commercial “Say no to dirt”

2. Be provocative / be misterious

Watch the Travel Book Shop Case movie from Zurich.

3. Be funny

Even though you don’t speak german I am sure you’ll enjoy this video.

4. Be emotional

The music matching the content creates even a greater emotional experience.

Pro Infirmis “Because who is perfect?” illustrates this in a great way. By the way the video has been seen already over 14 million times to date.


The online revolution isn’t over yet but I am over with my post;-)





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