Of course you have heard this story before but Malcolm Gladwell’s storytelling talent really gets your attention.
You don’t know what storytelling means? Listen to Simon Sinek !
If you care about your brand’s people listen to Gary Vaynerchuk!
Gary participated this year at LeWeb13 where he talks with Loïc Le Meur about his entrepreneurship and his latest book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. (Affiliate link) A book that I can highly recommend.
…and if you believe in making change happen listen to Seth Godin & Mitch Joel.