The Debate SEO vs. Social Media

Until now many companies split their search engine marketing (SEM) budget into 90 percent pay-per-click (PPC) and 10 percent SEO.

While reading from all kind of web sources I think we all agree on the fact that PPC isn’t going away anytime soon. Or is social media changing that? Are we going to trust our social networks over PPC and organic search results?

Key is to balance out PPC, SEO and social media efforts. The diversity will make sense of an effective SEM strategy.

The objective still remains to improve natural (also known as organic) listing in search results of your company’s website.

SEO strategies will yield long-term results but also require investments and take longer to show results.

Where does social media stand in your business today?

Twitter grew tremendously, active Facebook users increase as we speak and YouTube continues to play a dominant role in the video scene. Social media involvement expands your brand awareness and tweets being displayed into the Google organic results show where we are heading to.

Erik Qualman, Author of Socialnomics, predicts a blending of search and social. Read his post Social Media vs. SEO

Read other posts regarding this topic:
The Battle Between SEO and Social Search: A debate
Social Media and SEO: 5 Essential Steps to Succes

I look forward to follow this hot topic as it keeps evolving every day;)

Claude Oggier

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Socialnomics – The social media revolution video

Over the holidays I bought the book Socialnomics by Erik Qualman. Before I will start sharing my reviews with you I think you should watch his video the social media revolution (4:22)

Claude Oggier

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Web Analytics – How is your click density?

A great feature in Google Analytics is the site overlay. It gives you a quick overview where your visitors click through while visiting your site. Above you can see an excerpt from ourTraveling blog.

You can find this report under the google analytics content section and use site overlay.

Claude Oggier

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My favorite social media experts – Who do I miss?

I have been listening for quite some time to the hype of social media. Here is my favorite social media experts list.

Chris Brogan – Community and social media

Amber Naslund – Altitude…brand elevation through social media

Gary Vaynerchuk – place to talk about his passions, hustle, wine and business

Eric Qualman – Socialnomics, Social Media blog

Share with me your favorite social media experts or tell me who I am missing.

Claude Oggier

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Basic Web Analytics metrics for anyone

What are your basic questions when you open your Web Analytics tool at work?

1. How many visitors came to our Website?

2. How long did they stay?

3. How many pages did they visit?

Simple questions that anyone can answer. How you interpretate the data is another story.

I am following Avinash Kaushik on his blog to keep up with his great articles and work. I read his book “Web Analytics an hour a day” and he came out recently with a new book. Web Analytics 2.0.

Claude Oggier

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How to improve your Conversion Rate? Simply increase your Website traffic, right?

Well ,I think this would be too easy. It’s like trying to keep a leaky bucket full by adding more water instead of plugging the holes.

MY quote: “The goal must be to avoid people leaking out of your process on the way to close of the sale.”

Claude Oggier

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Getting Things Done by David Allen

Discover David Allen’s powerful methods and increase your personal organization, efficiency and creative results at work and in your life.

Visit David Allen’s Website and get greater results

Claude Oggier

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Marketers fundamental questions

Persuasive momentum

1. Who are we trying to persuade to take the action?
2. What is the action we want someone to take?
3. What does that person need in order to feel confident taking that action?

Source: Book “Waiting for your Cat to Bark?”

Claude Oggier

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First thoughts of the book “Waiting for your Cat to Bark?”

Today’s marketers face the change from mass marketing to niche marketing.

MY quote: “Focus on the quality of a customers experience”

Claude Oggier

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Waiting for Your Cat to Bark?

A good friend of mine has recommended to me a book any marketer must read!

The Book is called Waiting for Your Cat to Bark? written by Bryan & Jeffrey Eisenberg. I have ordered the book through amazon and look forward to read about new directions for how to market in this new era where the customer is in control.

Soon I will share with you my first thoughts.

Claude Oggier

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