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TED Talks – Julian Treasure: How to speak so that people want to listen

November 14, 2014

Watching lots of TED Talks I actually came across Julian Treasure through a recent podcast he did with Mitch Joel.

Fascinating talk with great insights for anybody. Listen carefully;-)


Snowboarder Kevin Pearce speaks at Google Zeitgeist 2014

September 21, 2014

Every year around this time Google organizes Zeitgeist where some great minds come together and share their thoughts and stories. Watching this year videos there has been on speaker that stood out from the crowd for me. Kevin Pearce, Snowboarder and today ambassador for the love your brain movement tells you more about his personal life where he went from the top to the bottom in a blink of an eye.

Fascinating story where you will find purpose in adversity.

Subscribe to Google Zeitgeist Youtube Channel , start watching and get inspired like me.



Your Emotionally Charged Stories

September 1, 2014

Reading Mitch Joel’s blog on almost a daily basis I am not only fascinated by his writing style and marketing knowledge I am also thankful to his valuable content he shares with us every day. Recently he attended another Google Talk and got surprised by Dough Stevenson’s way of thinking about storytelling.

 We all have childhood memories and remember them like it happened yesterday. Why that? Because it was an emotionally charged event.


Original Article by Mitch Joel


Still Confused About Native Advertising?

August 10, 2014

Where do you put the line between editorial content and advertising…?


Related articles:

We need a better definition of Native Advertising by Mitch Joel


Need to Think Out of The Box? Seth Godin talks about the Nearly Impossible

July 31, 2014

Feeling stuck and don’t know where to go next?

Seth Godin talks about where you are now and where you want to go.

Enjoy, Claude


Google Tip of The Day – How Search Ads Work

June 21, 2014

Most likely you have already come across Google ads while searching for the perfect gift for your mom, the best holiday trip deal or the best coffee recipe. If you ever have wondered how Google decides on which information to show watch this short video.


The New Nespresso Commercial in the US

June 1, 2014

Penelope Cruz Makes Nespresso For Jimmy Kimmel’s (@jimmykimmel) Staff and Jimmy isn’t thrilled that Penelope is distracting his staff right before the show.

I really enjoyed watching Jimmy Kimmel and thought to share with you the new Nespresso commercial that is currently running in the US.


Disclosure: The opinions expressed in this post are my own and don’t  represent Nespresso’s positions, strategies or opinions. Nespresso had no editorial control of this content. 




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