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Book Review: The Tao of Twitter by Mark W. Schaefer

February 27, 2011

Frustrated with Twitter?

Discover the Tao of Twitter written by Mark W. Schaefer. Mark’s blog www.businessesgrow.com is one of the best-loved business and marketing blogs in the world.

Mark W. Schaefer “@markwschaefer” walks you through the mystery of Twitter. The book is easy to read and has only about 100 pages.

The book provides you with great tips & insights but also with real life example you can apply right away.

There are 3 parts of the book I would like to highlight for you.

  1. Attracting Targeted Followers: How to surround yourself with people who might be interested in you and what you have to say.
  2. Providing Meaningful Content: This goes from some interesting news information you heard to your opinion on something to tweet about what interests you.
  3. Offering Authentic Helpfulness: Do you have the mindset to help others? Friendships on the social web are built on trust and that must be earned.

I recommend you order The Tao of Twitter: Changing your life and business 140 characters at a time (affiliate) from Amazon and find out more.

Related article:

6 Reasons People Use Twitter

Claude Oggier

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