I feel like a lucky person during times of uncertainty and it gives me great pleasure to announce that I recently joined the media company, Sky Switzerland.
It’s a great challenge that fits my personality because I love being the underdog and work hard to compete against big players, such as Netflix or Disney +.
Now, as a digital marketer, my focus is on helping consumers at each stage of their journey to achieve their goal, but in the context of their moment.
Why their moment?
Because consumers today they trust their own research and experiences over the messaging of a brand. And I think this is a critical point we need to understand in today’s environment, that the consumer is in control, which is simply something we cannot afford to miss in marketing.
The entertainment industry gives me the opportunity to offer people a moment of pleasure during difficult times for many of us.
So stay safe and stay positive.
But remember, as long as the Matterhorn stands, everything is going to be alright.
Well cheers people from the Botanic Garden. It’s another lovely day, the sun is out, the birds are singing, and I’m just enjoying the moment.
Be good, and I talk to you soon again.
Marketing in a Digital World 