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6 Digital marketing channels you must use to succeed

September 13, 2015

Are you still looking for guidance on how and where you should maximize your digital marketing channels?

Below you find 6 digital marketing channels you must use today to succeed. My approach is very easy to understand on how to optimize your digital ecosystem.

As a marketer the goal is to find synergies and interactions among each digital channel and to maximize it’s potential in order to achieve better results.

The Digital Ecosystem:

Inbound Marketing Graphic


1. Data analysis

Analyse the source of your traffic and only then you start to understand what kind of people are coming to your site and even a little bit of why they are coming. (Customer behaviors) Define your goals and focus on actionable outcomes.

2. Search engine marketing

Increase your visibility in search engine results through Pay-Per-Click ads or through an optimized website with your most relevant keywords.

3. Email marketing

Use email marketing to build loyalty and trust with your prospects/customers. Make sure your email list is clean and that you send out your messages to the right/relevant targets.

4. Social media

Social Media is not to worry about which social network you should be using and how many. Rather focus on building a community where your prospects and clients want to be.

5. Content marketing

Foremost write for human beings and not for robots. Create content people are willing to share with their network.

6. External websites

Outreach to external websites and bloggers. You build relationships and create authority for your website.

Do you agree with me?

What other digital channels would you add to the list that show good results?

Please share your feedback and critics in the comments section. I would love to hear from your stories.

Related article:

Digital Transformation is about people


Claude Oggier

Digital Transformation is About People

July 14, 2015

Digital Transformation is about people


Yes, I can’t stress out enough about the fact that today’s digital transformation is foremost about people. People who have the right mindset and who think and speak digital.

Do you have the right people and team in place to lead this transformation in your business? A team who redefines your success and defines outcomes?

If yes, through my slides below, you can discover a digital marketing roadmap on what I believe is needed, in the digital world, if you want your business to create value for today’s (high expectation) consumers.

Oh And yes, this road can get muddy and messy but what counts is to get started now!

What does your digital marketing roadmap look like?

Mark Schaefer’s Blog – GROW– Author of the book: The Content Code (Affiliate link)
Danny Brown – Auhtor of the book: Influence Marketing (Affiliate link)
Avinah Kaushik – Author of the book: Web Analytics 2.0 (Affiliate link)
McKinsey Insights:

Photo courtesy: Flickr CC and Ken Douglas

Claude Oggier

Do You Care Enough About Your Work?

July 6, 2015
Rosa Blanche Ascent in Verbier Switzerland

Astonishing view during our ascent to Rosa Blanche in Verbier, Switzerland


How may times have you already been asking yourself if you cared enough about the work you are doing right now?
Honestly I have been doing it many times and most probably you did too. You don’t need to be a freelancer to care enough about your work. Anybody can and should care enough about the work he/she is doing.

Did you already ask yourself the question; “What do you want to do?”

Not your job, but your work, now, tomorrow, and in the future.

Well, if you are struggling to answer these questions I recommend you start following Seth Godin who tells you to make something happen. I just signed up to his latest project “The Freelancer Course” and you should too if you want to make something happen and if you care enough about your work!

If you also sign up, please reach out to me so can learn from each other and we can contribute to the community.

Will you sign up?

Claude Oggier

Digital Transformation – Do You Pay Attention?

March 30, 2015

One of my sources of inspiration is clearly Mitch Joel in the world of Digital Marketing. Mitch always shares great content I enjoy reading and recently he shared a video from Scott Galloway. So please, if you have been living under a rock for now and don’t know about the digital transformation that has already happened please watch now and share your thoughts with me:



TEDxSanDiego – James Altucher Talks About Choose Yourself

February 17, 2015

Ever since I came across James Altucher through one of my favorite blogs called Six Pixels of Separation by Mitch Joel I am getting hooked to listen to James great sense of humor, his honesty about failures and success.

Decide and choose for yourself in listening to his recent TEDxSanDiego talk.



Advertising – The Super Bowl Commercials 2015

February 2, 2015

The 2015 Super Bowl is over and the New England Patriot had a great night. The probably most important night in american football is also one of the biggest in Marketing.

Awesome commercials but the most touching commercial this year for me is:

I guess being a father of 2 made me choosing the Nationwide commercial. However, knowing the Super Bowl as a big family event in the US, it’s probably not the best commercial you want your son or daughter to see during the event. Looking at the commercial from a context outside the US changes significantly your perception in my opinion.

What is your opinion?

Watch them all on:


Year in Search 2014 by Google

December 29, 2014

Watch this inspiring video produced by Google and make time for the most important things that matter to you today!



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