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What If Money Was No Object? – Alan Watts

December 4, 2016

What makes you itch?

Enjoy,

Claude

 

Gary Vaynerchuk Interview With Larry King | 2016

September 25, 2016

The Reason You’re Not Winning by Gary Vaynerchuk

September 10, 2016

Overnight Success: Gary Vaynerchuk

December 6, 2015

Overnight Success? It takes work, a lot of work! by Gary Vaynerchuk.

Enjoy,
Claude

Google Zeitgeist 15: A Masterpiece in Presentation Skills

October 31, 2015

Watch and listen to the power of words. A true masterpiece in presentation skills!

Claude

6 Digital marketing channels you must use to succeed

September 13, 2015

Are you still looking for guidance on how and where you should maximize your digital marketing channels?

Below you find 6 digital marketing channels you must use today to succeed. My approach is very easy to understand on how to optimize your digital ecosystem.

As a marketer the goal is to find synergies and interactions among each digital channel and to maximize it’s potential in order to achieve better results.

The Digital Ecosystem:

Inbound Marketing Graphic

 

1. Data analysis

Analyse the source of your traffic and only then you start to understand what kind of people are coming to your site and even a little bit of why they are coming. (Customer behaviors) Define your goals and focus on actionable outcomes.

2. Search engine marketing

Increase your visibility in search engine results through Pay-Per-Click ads or through an optimized website with your most relevant keywords.

3. Email marketing

Use email marketing to build loyalty and trust with your prospects/customers. Make sure your email list is clean and that you send out your messages to the right/relevant targets.

4. Social media

Social Media is not to worry about which social network you should be using and how many. Rather focus on building a community where your prospects and clients want to be.

5. Content marketing

Foremost write for human beings and not for robots. Create content people are willing to share with their network.

6. External websites

Outreach to external websites and bloggers. You build relationships and create authority for your website.

Do you agree with me?

What other digital channels would you add to the list that show good results?

Please share your feedback and critics in the comments section. I would love to hear from your stories.

Related article:

Digital Transformation is about people

 

Claude Oggier

Digital Transformation is About People

July 14, 2015

Digital Transformation is about people

 

Yes, I can’t stress out enough about the fact that today’s digital transformation is foremost about people. People who have the right mindset and who think and speak digital.

Do you have the right people and team in place to lead this transformation in your business? A team who redefines your success and defines outcomes?

If yes, through my slides below, you can discover a digital marketing roadmap on what I believe is needed, in the digital world, if you want your business to create value for today’s (high expectation) consumers.

Oh And yes, this road can get muddy and messy but what counts is to get started now!

What does your digital marketing roadmap look like?

References:
Mark Schaefer’s Blog – GROW– Author of the book: The Content Code (Affiliate link)
Danny Brown – Auhtor of the book: Influence Marketing (Affiliate link)
Avinah Kaushik – Author of the book: Web Analytics 2.0 (Affiliate link)
McKinsey Insights:
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Photo courtesy: Flickr CC and Ken Douglas

Enjoy,
Claude Oggier

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