Marketers fundamental questions

Persuasive momentum

1. Who are we trying to persuade to take the action?
2. What is the action we want someone to take?
3. What does that person need in order to feel confident taking that action?

Source: Book “Waiting for your Cat to Bark?”

Claude Oggier

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Waiting for Your Cat to Bark?

A good friend of mine has recommended to me a book any marketer must read!

The Book is called Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (affiliate) written by Bryan & Jeffrey Eisenberg. I have ordered the book through amazon and look forward to read about new directions for how to market in this new era where the customer is in control.
Soon I will share with you my first thoughts.

Claude Oggier

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