Waiting for Your Cat to Bark?
June 1, 2009
A good friend of mine has recommended to me a book any marketer must read!
The Book is called Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (affiliate) written by Bryan & Jeffrey Eisenberg. I have ordered the book through amazon and look forward to read about new directions for how to market in this new era where the customer is in control.
Soon I will share with you my first thoughts.