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Waiting for Your Cat to Bark?

June 1, 2009

A good friend of mine has recommended to me a book any marketer must read!

The Book is called Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (affiliate) written by Bryan & Jeffrey Eisenberg. I have ordered the book through amazon and look forward to read about new directions for how to market in this new era where the customer is in control.
Soon I will share with you my first thoughts.

Claude Oggier

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