Heineken Italy. Case Study – Champions League Match vs Classical Concert (Real Madrid, AC Milan)

As a former football player and big football fan I am working today in the field of digital marketing and I found this guerrilla marketing video very well done. Hats off to the team behind the scene.

What’s your thought? Watch the video and simply enjoy!

Guerrilla Marketing on Wikipedia: http://en.wikipedia.org/wiki/Guerrilla_marketing

Claude Oggier

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