PPC Training – Creating Great PPC Ads

Surveying Your Competition

After fulfilling your preliminary research work you need to understand and list the advantages your competitors believe are their most important ones, and gain inspiration for your own organization’s list.

Back to my example if you are a Jewelry Designer think about the following:

  • Do you offer handcrafted jewelries?
  • Are your jewelries unique?
  • How do you offer your jewelries?
  • Do you sell through a store or website?
  • Do you offer exclusive jewelry?
  • Do you offer a large selection of jewelries?
  • What makes your jewelries special compared to your competitors?
  • Do you accept jewelry returns?
  • Do you offer a higher quality?
  • Are your jewelries convincing?
  • Is your price competitive?
  • Do you offer something extra?

That is Surveying Your Competition from the Creating Great PPC Ads series.

My next post is going to talk about the fundamentals for your ad group keywords.

Claude Oggier

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Socialnomics – The Social Media Revolution Video 2 (Refresh)

Erik Qualman, author of the book Socialnomics (Read my Book Review) has come out with a new video called “The Social Media Revolution 2”. Already Erik’s first video convinced me to read his book, which I can highly recommend, needless to say how much I like his updated video!

Read full article

Erik, I am currently following the Lift conference in Geneva Switzerland and I thought to share it with the community.

Claude Oggier

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PPC Training – Creating Great PPC Ads

Collecting Your Resources

Do some researches on Google, Yahoo! and Bing to see the ads your competitors are running.

For example, if you are a Jewelry Designer look for the root keywords “Jewelry Designer”.

That is Collecting Your Resources from the Creating Great PPC Ads series.

My next post is going to talk about how you have to survey your competition.

Interesting articles:

http://www.bryaneisenberg.com/2010/04/sem-intent-landing-page-conversions/

http://www.bryaneisenberg.com/2010/04/the-google-adwords-drama/

Claude Oggier

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