PPC Training – Creating Great PPC Ads

Must-see video by Google’s Chief Economist. Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

Claude Oggier

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PPC Training – Creating Great PPC Ads

The Headline – The Most Important Characters

Headlines work best when the search term is included. Include 2 or 3 of the same keywords in each ad group as well as modifying words that might correspond to the way people search.

Consider the following keywords in your ad group:

  • modern design
  • modern jewelry design
  • design jewelry
  • modern designer

Claude Oggier

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