PPC Training – Creating Great PPC Ads
October 22, 2010
tags: ad auction, adwords, paid search, PPC, PPC Fundamentals, quality score, search advertising, text ads
Must-see video by Google’s Chief Economist. Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.
from → PPC