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E-mail Marketing – Still part of your Marketing Strategy?

February 4, 2013

Email vs Social Media

Social media being a hot topic I was wondering if your e-mail marketing is still an important part of your marketing strategy?

I believe social media needs to be integrated in your business strategy to enforce e-mail marketing more than ever. E-mail continues to evolve with features that make your content easy to share and which makes it a great relationship building tool. It becomes crucial not only to listen but also to respond in real-time (as good as possible) to your customers. Amazon is doing a great job in that matter where many brands can only dream of.

Play by the rules. Once you have the permission to deliver relevant messages to the people who want them you can start sending emails with the correct frequency, optimised for the right device, which contain the right type of content for the recipient.

What are your thoughts on this?

Reading and hearing so much about social media online I just felt to drop a few lines to highlight the importance of your e-mail marketing strategy.

Okay, lets go back to do our homework if you haven’t done it yet;-)

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You may like this to read:

Permission Marketing by Seth Godin

Email Marketing: Campaign Analysis, Metrics, Best Practices by Avinash Kaushik

Email marketing: Are you up to speed with email’s new breed? 

Claude

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2 Comments leave one →
  1. February 12, 2013 2:39 pm

    Very interesting topic. I believe that yes, organizations should make sure to include social media “share” buttons in all email content. However, this should be reserved for awareness-type campaigns. Lead generation campaigns should have very personalized, easy to identify call-to-actions, not necessarily linked to any SM platform. That’s my interpretation.

    • Claude Oggier permalink*
      February 12, 2013 8:40 pm

      Thank you Sacha for your comment and I definitely agree with you. I just got that feeling of social media overload and I thought it would be worth to remind people of not missing out on email marketing opportunities. Lead generation campaigns having their specific role within a in depth email marketing strategy.

      Thanks again I hope you are doing well?

      Cheers,
      Claude

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