SEO don’ts

Always good to catch up with some Web Developer friends and to listen to their latest work & insights.

Today still many companies miss the point of simple SEO don’ts. How about to review some of the basics.

Some SEO don’ts are:

  • Don’t stuff keywords in your footer page with colored or hidden text. It’s old school.
  • Don’t stuff keywords in your meta & image alt tags. It’s old school.
  • Don’t obsess over Google RankPage and don’t check your rankings every day.
  • Don’t post your most valuable content on secure HTTPS pages. Spiders don’t index those.
  • Don’t black-hat tactics and play illegal ways to game the system to your advantage.
  • Don’t make your site uncrawlable. Avoid developing an all Flash, all Graphic or all AJAX site.
  • Don’t wait too long in implementing SEO. When building or revamping a site SEO start on day 1.
  • Don’t create multi pages with same content.

Of course the list could go on but let me know your SEO don’ts and write a comment.

Please avoid these pitfalls and keep things simple.

Check out these related articles:

– SEO: 20 fatal mistakes you must avoid to succeed

– 5 SEO donts for your personal website

– SEO donts – What not to do

In my next article I will share with you some dos.

Claude Oggier

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The Debate SEO vs. Social Media

Until now many companies split their search engine marketing (SEM) budget into 90 percent pay-per-click (PPC) and 10 percent SEO.

While reading from all kind of web sources I think we all agree on the fact that PPC isn’t going away anytime soon. Or is social media changing that? Are we going to trust our social networks over PPC and organic search results?

Key is to balance out PPC, SEO and social media efforts. The diversity will make sense of an effective SEM strategy.

The objective still remains to improve natural (also known as organic) listing in search results of your company’s website.

SEO strategies will yield long-term results but also require investments and take longer to show results.

Where does social media stand in your business today?

Twitter grew tremendously, active Facebook users increase as we speak and YouTube continues to play a dominant role in the video scene. Social media involvement expands your brand awareness and tweets being displayed into the Google organic results show where we are heading to.

Erik Qualman, Author of Socialnomics, predicts a blending of search and social. Read his post Social Media vs. SEO

Read other posts regarding this topic:
The Battle Between SEO and Social Search: A debate
Social Media and SEO: 5 Essential Steps to Succes

I look forward to follow this hot topic as it keeps evolving every day;)

Claude Oggier

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Basic Web Analytics metrics for anyone

What are your basic questions when you open your Web Analytics tool at work?

1. How many visitors came to our Website?

2. How long did they stay?

3. How many pages did they visit?

Simple questions that anyone can answer. How you interpretate the data is another story.

I am following Avinash Kaushik on his blog to keep up with his great articles and work. I read his book “Web Analytics an hour a day” and he came out recently with a new book. Web Analytics 2.0.

Claude Oggier

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