Air New Zealand – The Coolest Airline In The World?

This week I came across a video Chris Brogan shared on Google+ I am happy to keep spreading.  Air New Zealand gets the credit of coming up with a great & funny idea that everyone likes to share. Judge for yourself;-)

Claude Oggier

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6 Books You Should Read

You don’t know what to start reading this weekend?

Find below my books list for you.

Kindle editions: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
by Mark W. Schaefer (Affiliate link) – Is it time for you to take social media serious? Than it’s time to read Return on Influence. Mark W. Schaefer shares with us new challenging subjects in the digital age you don’t want to miss out. Don’t know what is a citizen influencer? Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
by Jonathan Fields (Affiliate link) – Have you already experienced un-employment? Did you feel fear and doubt and didn’t know how to turn it around? Jonathan Fields book Uncertainty talks about how to accept uncertainty and how you can change your mindset to handle these situations and to succeed.
Hardcovers: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
by Mitch Joel (Affiliate link) Back in 2004 when I started following Mitch Joel I immediately knew this entrepreneur had something to say I wanted to listen to. Reading his book has been a great experience on how to connect online with your customers, colleagues and your competitors. The old rules don’t apply anymore and you better catch up to understand this new media landscape.
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer & Amber Naslund (Affiliate link) – The Now Revolution is happening in real time. A trusting open-minded culture is one of the key factors in embracing and harnessing the potential of social media. You need to equip every employee to be an ambassador, a representative and an advocate in the very moment they need to be. Building and sustaining a culture that’s for the Now Revolution takes devotion. Jay Baer & Amber Naslund provide you with lots of actionable insights.
Linchpin: Are You Indispensable?
by Seth Godin (Affiliate link) – This paragraph from his book says it all. Seth Godin says: “I don’t write my blog to get anything from you in exchange. I write it because giving my small gift to the community in the form of writing make me feel good. I enjoy it that you enjoy it. When that gift comes back to me, in an unexpected way, I enjoy the I did twice as much.” This summarizes the way all got started for me. Thank you Seth.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan & Julien Smith (Affiliate link) – Using the web to build influence, improve reputation, and earn trust. Do I need to say anything more? I highly respect the authors Chris Brogan & Julien Smith.
I am currently reading Growing Up Digital by Don Tapscott and I can already say that you can add it to your book list too;-)

Claude Oggier

UPDATE: Watch Top Bloggers working process

Amber Naslund (Her Twitter account @ambercadabra) joins her friends and lets you know her working process philosophy. Reading these blog posts shows you their creativity and passion for their industry. I really enjoy reading their blogs and hope you start doing the same if you haven’t yet;-)

@ambercadabra – Read her blog post

See my previous blog post:


Did you ever wonder how these guys produce compelling content in a consistent way over and over again?

I found it fascinating to watch this top bloggers interaction about how each of them approaches their blog process. I am sure you will find some surprises;-)

Watch Top Bloggers

@chrisbrogan – Read his blog post

@mitchjoel – Read his blog post

@markwschaefer – Read his blog post

@jaybaer – Read his blog post

@jasonfalls – Read his blog post

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Watch Top Bloggers working process

Did you ever wonder how these guys produce compelling content in a consistent way over and over again?

I found it fascinating to watch this top bloggers interaction about how each of them approaches their blog process. I am sure you will find some surprises;-)

Watch Top Bloggers

@chrisbrogan – Read his blog post

@mitchjoel – Read his blog post

@markwschaefer – Read his blog post

@jaybaer – Read his blog post

@jasonfalls – Read his blog post

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

UPDATE: My Klout Score

Last year I shared with you my Klout score of 18 and today I am happy to let you know that my score went up since then to 44.

Not only did I read & tweet more but more importantly I have connected my Klout profile with my Facebook, Google+, Linkedin profile

According to @klout I am a networker and I am influental about Internet Marketing, Social Media and Switzerland:

“You know how to connect to the right people and share what’s important to your audience. You generously share your network to help your followers. You have a high level of engagement and an influential audience.”

Bloggers you should follow:

  • @markschaefer – How a Blog Went From Zero to AdAge 100 in Nine Months? Ask Mark;-) Start reading his blog
  • @chrisbrogan – Learn How Human Business Works – Beyond Social Media. Get inspired
  • @cshirky – Clay Shirky tells you how change happens when people come together. Here comes everybody

How has your Klout score changed over the last 6-12 months and more importantly what have you changed?

Claude Oggier

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My Klout Influence Summary

I like to look up my Klout report from time to time because it helps me to get an idea of the people I am tweeting about most and about my Twitter style;-)

According to @klout, I’m influenced by: @Szetela @markwschaefer @chrisbrogan @cshirky @sengineland and I could not agree more.

  • @szetela – David founded Clix Marketing one of the few agencies paid according to their performance and he is Faculty Chair at Marketmotive
  • @markschaefer – How a Blog Went From Zero to AdAge 100 in Nine Months? Ask Mark;-) Start reading his blog
  • @chrisbrogan – Learn How Human Business Works – Beyond Social Media. Get inspired
  • @cshirky – Clay Shirky tells you how change happens when people come together. Here comes everybody
  • @sengineland – Search Engine Land is a must read hub for news and information about search engine marketing & optimization

How do you feel about your Klout score?

Do you have the information I should know about and I should start following you?

Let me know and I will be happy to take a look at your content.

Claude Oggier

Twitter icon Twitter Linkedin profileLinkedin FacebookFacebook

My favorite social media experts – Who do I miss?

I have been listening for quite some time to the hype of social media. Here is my favorite social media experts list.

Chris Brogan – Community and social media

Amber Naslund – Altitude…brand elevation through social media

Gary Vaynerchuk – place to talk about his passions, hustle, wine and business

Eric Qualman – Socialnomics, Social Media blog

Share with me your favorite social media experts or tell me who I am missing.

Claude Oggier

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