How Much Do Social Scores Matter To You Today?

Not that I am getting obsessed with my Klout score after I read Mark Schaefer’s new book Return On Influence (Affiliate link) but I thought to do some more research through my Google reader. I wanted to know who else in the blogosphere is talking about social scores.

As Mark Schaefer shows in his book how Audi uses social influencers to attract new customers. Audi invited top design, technology, and luxury influencers to test drive the new 2011 Audi A8 at targeted events and a few lucky winners were even awarded all-expense-paid weekend trips with the car. How does that sound to you?;-)

Bottom line is as I quote from Mark’s book:

For all the faults, social scoring systems represent a targeted, high-potential, and relatively low-cost way to create buzz about products, services, and brands through powerful niche influencer. That is revolutionary.

Many other bloggers write these days about social profiling too.

What is your experience with social scores? Are you getting obsessed with your Klout score? Do you think a higher social scoring is going to get you a better job?

I am very curious to know.

Below you find must reads about the topic and if you haven’t taken it serious by now you certainly will after reading. Please leave a comment if you have a great link to share which talks about social influence.

Jeremiah Owyang & Brian Solis from Altimeter Group:

http://www.web-strategist.com/blog/2012/04/25/how-%e2%80%98social-profiling%e2%80%99-will-work-in-the-real-world/

http://www.briansolis.com/2012/03/report-the-rise-of-digital-influence/

Wired magazine:

http://www.wired.com/epicenter/2012/04/ff_klout/

Jason Falls:

http://www.socialmediaexplorer.com/digital-marketing/the-problems-with-social-profiling/

Shelly Kramer:

http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/

and  more:

http://www.marcensign.com/is-your-klout-score-proof-that-no-one-listens-to-you/ by @marcensign

http://smm4biz.com/2012/04/24/klout-kred-and-peerindex-are-influencing-social-media/ by @professorgary

My previous posts about this topic:

Book Review: Return On Influence by Mark W. Schaefer

UPDATE: My Klout Score

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

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UPDATE: Watch Top Bloggers working process

Amber Naslund (Her Twitter account @ambercadabra) joins her friends and lets you know her working process philosophy. Reading these blog posts shows you their creativity and passion for their industry. I really enjoy reading their blogs and hope you start doing the same if you haven’t yet;-)

@ambercadabra – Read her blog post

See my previous blog post:


Did you ever wonder how these guys produce compelling content in a consistent way over and over again?

I found it fascinating to watch this top bloggers interaction about how each of them approaches their blog process. I am sure you will find some surprises;-)

Watch Top Bloggers

@chrisbrogan – Read his blog post

@mitchjoel – Read his blog post

@markwschaefer – Read his blog post

@jaybaer – Read his blog post

@jasonfalls – Read his blog post

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Watch Top Bloggers working process

Did you ever wonder how these guys produce compelling content in a consistent way over and over again?

I found it fascinating to watch this top bloggers interaction about how each of them approaches their blog process. I am sure you will find some surprises;-)

Watch Top Bloggers

@chrisbrogan – Read his blog post

@mitchjoel – Read his blog post

@markwschaefer – Read his blog post

@jaybaer – Read his blog post

@jasonfalls – Read his blog post

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

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