6 Books You Should Read

You don’t know what to start reading this weekend?

Find below my books list for you.

Kindle editions: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
by Mark W. Schaefer (Affiliate link) – Is it time for you to take social media serious? Than it’s time to read Return on Influence. Mark W. Schaefer shares with us new challenging subjects in the digital age you don’t want to miss out. Don’t know what is a citizen influencer? Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
by Jonathan Fields (Affiliate link) – Have you already experienced un-employment? Did you feel fear and doubt and didn’t know how to turn it around? Jonathan Fields book Uncertainty talks about how to accept uncertainty and how you can change your mindset to handle these situations and to succeed.
Hardcovers: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
by Mitch Joel (Affiliate link) Back in 2004 when I started following Mitch Joel I immediately knew this entrepreneur had something to say I wanted to listen to. Reading his book has been a great experience on how to connect online with your customers, colleagues and your competitors. The old rules don’t apply anymore and you better catch up to understand this new media landscape.
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer & Amber Naslund (Affiliate link) – The Now Revolution is happening in real time. A trusting open-minded culture is one of the key factors in embracing and harnessing the potential of social media. You need to equip every employee to be an ambassador, a representative and an advocate in the very moment they need to be. Building and sustaining a culture that’s for the Now Revolution takes devotion. Jay Baer & Amber Naslund provide you with lots of actionable insights.
Linchpin: Are You Indispensable?
by Seth Godin (Affiliate link) – This paragraph from his book says it all. Seth Godin says: “I don’t write my blog to get anything from you in exchange. I write it because giving my small gift to the community in the form of writing make me feel good. I enjoy it that you enjoy it. When that gift comes back to me, in an unexpected way, I enjoy the I did twice as much.” This summarizes the way all got started for me. Thank you Seth.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan & Julien Smith (Affiliate link) – Using the web to build influence, improve reputation, and earn trust. Do I need to say anything more? I highly respect the authors Chris Brogan & Julien Smith.
I am currently reading Growing Up Digital by Don Tapscott and I can already say that you can add it to your book list too;-)

Claude Oggier

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What is New Marketing?

What's your story

Today it’s easy to create average stuff for average people. But how to stand out from the mass is more difficult. The hard part is getting people’s attention and their trust. Can you steal my attention? If you do, you won my trust and you get my permission to communicate with me. Congratulations!

Obviously Seth’s words sound straightforward and easy but as you and I know everything comes at a price. Your online success doesn’t happen over night and it takes hard work to win people’s trust. The good news is that with today’s online tools everyone has the opportunity to shine if you are committed, consistent, authentic and helpful.

What are you doing today to win my trust? What’s your story? 

I listened to the copyblogger radio show at http://www.copyblogger.com/seth-godin-marketing/ to find the powerful insights from Seth Godin.

Quotes from Seth Godin;

New Marketing is about telling stories that spread.

Remember that everything is just a click away.

Find more powerful stories from Seth under www.sethgodin.com Trust me, you won’t regret.

You may also find useful these previous post:

Audio podcast with Seth Godin

Stop Stealing Dreams by Seth Godin

The Domino Project Ends

Seth Godin’s new Manifesto – We Are All Weird

Time To End Malaria – Help To Make A Difference

Do The Work By Steven Pressfield

Book Review: Linchpin by Seth Godin

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

Book Review: Linchpin by Seth Godin

I am not asking to get anything in exchange. If you are reading this blog and watch the video you already make me feeling good;-)


Order the book Linchpin by Seth Godin(affiliate) from Amazon.
Bestselling Author Seth Godin says this time it’s personal. The book is a personal manifesto, a plea from Seth Godin to you. Linchpin is about a choice ans it’s about your life. This choice doesn’t require you to quit your job, though it challenges you to rethink how you do your job.

As Seth Godin says: “If you want a job where it’s okay to follow the rules, don’t be surprised if you get a job where following the rules is all you get to do.”

“If you want a job where you take intellectual risks all day long, don’t be surprised if your insights get you promoted.”

ITS YOUR CHOICE – Think about your choice and become indispensable.

Find more out more about Seth Godin:

Seth’s blog

Seth’s books

You might also like:

The Domino Project: A  New Publishing Venture by Seth Godin

Poke the Box by Seth Godin

Must Podcast – Mitch Joel in Conversation With Seth Godin

Some smart posts from Seth Godin:

Reject the tyranny of being picked, pick yourself

Ten Years of changing the World

You should write an Ebook

Related article:

Loic Le Meur’s post – Picked myself at leweb and how to get invited to Davos

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook Profile

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