This Is How Marketing Works!

What do Eyeballs & Ears have to do with Marketing? Everything.

If you ever wanted to know how marketing works, listen to the hustler Gary Vaynerchuk.

 

Enjoy!

Claude Oggier

 

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Advertising – The Super Bowl Commercials 2015

The 2015 Super Bowl is over and the New England Patriot had a great night. The probably most important night in american football is also one of the biggest in Marketing.

Awesome commercials but the most touching commercial this year for me is:

I guess being a father of 2 made me choosing the Nationwide commercial. However, knowing the Super Bowl as a big family event in the US, it’s probably not the best commercial you want your son or daughter to see during the event. Looking at the commercial from a context outside the US changes significantly your perception in my opinion.

What is your opinion?


Watch them all on: http://mashable.com/2015/02/01/super-bowl-2015-commercials/

Claude

VIDEO: What is blogging for you?

I like to look at my blog as a space to share thoughts and great content with you I come across on the World Wide Web especially in the area of Marketing I am passionate about.

But if you want to take it further you can also set up a professional blog to spread your company’s philosophy, mission & values.

The video below shows you how easily you can get started today with your own blog. Enjoy and let me know if I can maybe help;-)

Credit: Congrats to University of East Anglia for this straightforward video.

Claude Oggier

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Must Podcast – Mitch Joel in Conversation With Seth Godin

To follow up on my previous blog post Poke the Box by Seth Godin

If you are a marketing professional, want to learn something about Marketing or simply want to develop your personal knowledge I encourage you to subscribe to Mitch Joel’s Podcasts on iTunes and start listening to the conversation that is happening now!

Seth Godin keeps the table clean by not going to meetings, not watching TV, he is most happy when he can solve interesting problems and when he doesn’t have to do repetitive work.

This sounds very interesting to me and I want to keep listening to what Seth Godin has to say. You too? It’s time to ship!

Go to Mitch Joel’s blog: Episode #243 of Six Pixels of Separation – The Twist Image Podcast

Want to know more about Seth Godin and his The Domino Project? Follow @projectdomino on Twitter or follow his blog

Claude Oggier

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Poke the Box by Seth Godin

So inspiring!

Exclusive interview with Seth Godin from GiANT Impact on Vimeo.

Mitch Joel interviewed Seth Godin in a  40-minute audio conversation. The entire audio conversation will be made available this coming Sunday, March 6th 2011 as episode #243 of Six Pixels of Separation – The Twist Image Podcast. Make sure to listen to it.

Read his blog post or order Poke the Box (affiliate) from Amazon.

Related articles by Seth Godin:

Who will say go?

Initiators #1 [PTB]

Claude Oggier

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