Digital Transformation – Do You Pay Attention?

One of my sources of inspiration is clearly Mitch Joel in the world of Digital Marketing. Mitch always shares great content I enjoy reading and recently he shared a video from Scott Galloway. So please, if you have been living under a rock for now and don’t know about the digital transformation that has already happened please watch now and share your thoughts with me:

Enjoy,

Claude

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Your Emotionally Charged Stories

Reading Mitch Joel’s blog on almost a daily basis I am not only fascinated by his writing style and marketing knowledge I am also thankful to his valuable content he shares with us every day. Recently he attended another Google Talk and got surprised by Dough Stevenson’s way of thinking about storytelling.

 We all have childhood memories and remember them like it happened yesterday. Why that? Because it was an emotionally charged event.

 

Original Article by Mitch Joel

Claude

Mitch Joel’s Deep Conversation on Good Life Project

I listen carefully when 2 of my favorite people on the web have a deep conversation.

You might also like:

http://www.goodlifeproject.com/mitch-joel-time-to-ctrl-alt-delete-your-life/

http://www.jonathanfields.com/blog/work-life-blend/

http://www.twistimage.com/blog/archives/good-life-project/

http://www.twistimage.com/blog/archives/the-end-of-work-life-balance/

Claude

6 Books You Should Read

You don’t know what to start reading this weekend?

Find below my books list for you.

Kindle editions: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
by Mark W. Schaefer (Affiliate link) – Is it time for you to take social media serious? Than it’s time to read Return on Influence. Mark W. Schaefer shares with us new challenging subjects in the digital age you don’t want to miss out. Don’t know what is a citizen influencer? Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
by Jonathan Fields (Affiliate link) – Have you already experienced un-employment? Did you feel fear and doubt and didn’t know how to turn it around? Jonathan Fields book Uncertainty talks about how to accept uncertainty and how you can change your mindset to handle these situations and to succeed.
Hardcovers: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
by Mitch Joel (Affiliate link) Back in 2004 when I started following Mitch Joel I immediately knew this entrepreneur had something to say I wanted to listen to. Reading his book has been a great experience on how to connect online with your customers, colleagues and your competitors. The old rules don’t apply anymore and you better catch up to understand this new media landscape.
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer & Amber Naslund (Affiliate link) – The Now Revolution is happening in real time. A trusting open-minded culture is one of the key factors in embracing and harnessing the potential of social media. You need to equip every employee to be an ambassador, a representative and an advocate in the very moment they need to be. Building and sustaining a culture that’s for the Now Revolution takes devotion. Jay Baer & Amber Naslund provide you with lots of actionable insights.
Linchpin: Are You Indispensable?
by Seth Godin (Affiliate link) – This paragraph from his book says it all. Seth Godin says: “I don’t write my blog to get anything from you in exchange. I write it because giving my small gift to the community in the form of writing make me feel good. I enjoy it that you enjoy it. When that gift comes back to me, in an unexpected way, I enjoy the I did twice as much.” This summarizes the way all got started for me. Thank you Seth.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan & Julien Smith (Affiliate link) – Using the web to build influence, improve reputation, and earn trust. Do I need to say anything more? I highly respect the authors Chris Brogan & Julien Smith.
I am currently reading Growing Up Digital by Don Tapscott and I can already say that you can add it to your book list too;-)

Claude Oggier

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