How Much Do Social Scores Matter To You Today?

Not that I am getting obsessed with my Klout score after I read Mark Schaefer’s new book Return On Influence (Affiliate link) but I thought to do some more research through my Google reader. I wanted to know who else in the blogosphere is talking about social scores.

As Mark Schaefer shows in his book how Audi uses social influencers to attract new customers. Audi invited top design, technology, and luxury influencers to test drive the new 2011 Audi A8 at targeted events and a few lucky winners were even awarded all-expense-paid weekend trips with the car. How does that sound to you?;-)

Bottom line is as I quote from Mark’s book:

For all the faults, social scoring systems represent a targeted, high-potential, and relatively low-cost way to create buzz about products, services, and brands through powerful niche influencer. That is revolutionary.

Many other bloggers write these days about social profiling too.

What is your experience with social scores? Are you getting obsessed with your Klout score? Do you think a higher social scoring is going to get you a better job?

I am very curious to know.

Below you find must reads about the topic and if you haven’t taken it serious by now you certainly will after reading. Please leave a comment if you have a great link to share which talks about social influence.

Jeremiah Owyang & Brian Solis from Altimeter Group:

http://www.web-strategist.com/blog/2012/04/25/how-%e2%80%98social-profiling%e2%80%99-will-work-in-the-real-world/

http://www.briansolis.com/2012/03/report-the-rise-of-digital-influence/

Wired magazine:

http://www.wired.com/epicenter/2012/04/ff_klout/

Jason Falls:

http://www.socialmediaexplorer.com/digital-marketing/the-problems-with-social-profiling/

Shelly Kramer:

http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/

and  more:

http://www.marcensign.com/is-your-klout-score-proof-that-no-one-listens-to-you/ by @marcensign

http://smm4biz.com/2012/04/24/klout-kred-and-peerindex-are-influencing-social-media/ by @professorgary

My previous posts about this topic:

Book Review: Return On Influence by Mark W. Schaefer

UPDATE: My Klout Score

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

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Book Review: Return On Influence by Mark W. Schaefer

After already having resolved the mistery of Twitter through Mark Schaefer’s book “The Tao of Twitter” (affiliate link) I knew I had to get his new book “Return on Influence” (affiliate link) immediately. Mark explores the power of what he calls today citizen influencer. Everybody including YOU has the chance today to become an internet celebrity. You can earn your influence through a high Klout score which is discussed in depth in his book.

Not only will you learn more about social scoring systems you will also find great case studies explaining how big companies use today these systems to find the right people to connect, who can create buzz and  become the brands powerful word of mouth influencers on the web.

Many social thinkers such as Mitch Joel, Michael Stelzner, Gini Dietrich,Robert Cialdini, Robert Scoble and many more appear in the book with great stories. Another interesting part of the book is where Mark tells you more about how people try to game the system in order to get a higher social scoring. Not really something you should follow to do but certainly good to know;-)

I am not really in favor of judging people in a job interview based on your Klout score but I get the point. You can certainly use it as one of many criterias but your first impression, your charisma, your persuasiveness and of course your skill sets should still outweigh a number today. Nevertheless whether we like it or not social scoring is happening, period.

His book is definitely a hot topic and we live in a very exciting time where new technologies will continue to shaken up businesses;-)

Congratulations to Mark for another great book;-)

I am following Mark on his blog {GROW} and can only recommend his book.

 

You may also like to read

Book review: The Tao of Twitter by Mark Schaefer

Podcast: Power, Influence and the social web with Mark W. Schaefer and Mitch Joel

Watch the CBS News video with Mark Schaefer:

http://www.cbsnews.com/8301-511_162-57404546/how-influencers-on-social-media-are-rewarded/

The Wall Street Journal article:

The Days of Klout and Clawback

Jason Falls blog post

The key is creating spreadable media 

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook ProfileGoogle+

The Rise Of Google +

The Rise of Google PlusA lot of talking takes place on the web these day whether Google + is going to become the second social network giant next to Facebook or not.

In my opinion Google+ has a very good chance to make it this time after being rather unsuccessful with Google Wave and Google Buzz.

You Gov announced the results of a Bloomberg / You Gov survey and here are some stunning statistics:

Google+

Already 13% of adult Internet users in the US have signed up for a Google+ account with another 9% planning to sign up in the next 12 months.  Those signing up are also highly engaged:

  • 45% of users report reading content once a day or more (only Facebook’s 62% is higher among social networks)
  • 46% of Google+ users report creating content (e.g., creating updates; posting links) at least once a week.  This is on par with Twitter (42%) – which focuses on easy content creation

Jeff Bullas has been blogging about this subject recently. Read his blog posts.

18 August 2011 – Will Google+ be the Second Biggest Social Network in 12 Months?

4 August 2011 – Google+ Hits 25 Million Users in Less than One Month

19 Jully 2011 – 7 Reasons Why Google+ Drives Hyperactive Engagement

11 Jully 2001 – Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook

I would like to hear your comments on this. Is Google+ going to become a second Facebook?

Video to watch



More reading about this subject on blogs like:

You Gov – Google+ on target to be 2nd largest social networking site

All Facebook – Facebook: No One’s Playing On Google Plus Yet

Simply Zesty – Facebook Testing First Response To Start Combatting Google Circles

Search Engine Watch – Launch of Google+ Games Heats Up Social Gaming Battle With Facebook

Claude Oggier

My Twitter Profile My Linkedin Profile My Facebook Profile

The new Twitter

“It’s faster, it’s easier and it’s a richer experience,” said Evan Williams, CEO of Twitter.

Having the privilege to enjoy a richer Twitter experience through my iPad I am still waiting to benefit from the new features on my normal web account.

The end of the below video shows some screen shots if you haven’t seen it yet.

Source: Erik Qualman, author of the book Socialnomics (Read my Book Review)

Claude Oggier

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