Gary Vaynerchuk Interview With Larry King | 2016

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Book Review: The Tao of Twitter by Mark W. Schaefer

Frustrated with Twitter?

Discover the Tao of Twitter written by Mark W. Schaefer. Mark’s blog www.businessesgrow.com is one of the best-loved business and marketing blogs in the world.

Mark W. Schaefer “@markwschaefer” walks you through the mystery of Twitter. The book is easy to read and has only about 100 pages.

The book provides you with great tips & insights but also with real life example you can apply right away.

There are 3 parts of the book I would like to highlight for you.

  1. Attracting Targeted Followers: How to surround yourself with people who might be interested in you and what you have to say.
  2. Providing Meaningful Content: This goes from some interesting news information you heard to your opinion on something to tweet about what interests you.
  3. Offering Authentic Helpfulness: Do you have the mindset to help others? Friendships on the social web are built on trust and that must be earned.

I recommend you order The Tao of Twitter: Changing your life and business 140 characters at a time (affiliate) from Amazon and find out more.

Related article:

6 Reasons People Use Twitter

Claude Oggier

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The new Twitter

“It’s faster, it’s easier and it’s a richer experience,” said Evan Williams, CEO of Twitter.

Having the privilege to enjoy a richer Twitter experience through my iPad I am still waiting to benefit from the new features on my normal web account.

The end of the below video shows some screen shots if you haven’t seen it yet.

Source: Erik Qualman, author of the book Socialnomics (Read my Book Review)

Claude Oggier

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Does Advertising work in Twitter?

I am a big fan of Mitch Joel’s Six Pixels of Separation blog and in his Blog post from yesterday, Broadcasting Works (Even In Social Media), Mitch describes how mass media advertising and broadcasting in Social Media can work. I highly recommend to read his Blog post and below I wanted to show you graphically what the Disney Pixar Promoted Tweets look like. Connect to Twitter and check it out!

Disney Pixar Promoted Tweets

Related article:

First Promoted Twitter For Toy Story 3 Aims to Infinity And Beyond!

Claude Oggier

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Posterous – The new way of posting on the Web?

I have been playing around with a service called Posterous. Posterous allows you to post everything by sending a simple email to post AT posterous DOT com.

Check it out. I start to like it! See my latest stunning photos from my ascent to the Rosa Blanche on posterous

Visit the posterous website: http://posterous.com/

Get the latest news on their blog: http://blog.posterous.com/

Related article:

Playing around with Posterous; post on “social media wars” by Robert Scoble

Claude Oggier

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Socialnomics – Book review

I can say that Erik Qualman has won another fan of the socialnomics videos and his book. Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business (affiliate)
The book is an excellent read and provides practical insights and tips for everyone. Erik provides case studies on how companies have to incorporate social media into their business strategy and how to use it to their advantages. Socialnomics is definitely not a fad but a new way of life.

The book socialnomics

Takeaways include:

  • Obama’s success driven by social media.
  • Winners and Losers in a 140-Character World.
  • Next Steps for Companies and The “Glass House Generation”.
  • and many more.

Some of my personal key messages that I am taking away are:

  • Today consumers pay less attention to above the line mediums. They prefer to listen to their neighbors what they have to say about products and services.
  • We no longer have to search for the news – It finds us.
  • Search Engines are recognizing the social media shift and try to make their offerings more social.
  • Businesses can follow what is being said about them or their industry.
  • Real-time updates of news events

I also would like to empathize that Erik speaks about “The next generation can’t speak”. Fact is that the desire and ability to meet new people has rapidly eroded so much that humans fear public speaking.  I like to see that Erik mentions the downsides of not having as much face to face interactions as we used to have. It’s a challenge we have to face today and in the future.

I follow Erik Qualman on Twitter http://www.twitter.com/equalman and recommend his book socialnomics.

Related video:

Book review “Socialnomics” by Socialite Marketing

Claude Oggier

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The Debate SEO vs. Social Media

Until now many companies split their search engine marketing (SEM) budget into 90 percent pay-per-click (PPC) and 10 percent SEO.

While reading from all kind of web sources I think we all agree on the fact that PPC isn’t going away anytime soon. Or is social media changing that? Are we going to trust our social networks over PPC and organic search results?

Key is to balance out PPC, SEO and social media efforts. The diversity will make sense of an effective SEM strategy.

The objective still remains to improve natural (also known as organic) listing in search results of your company’s website.

SEO strategies will yield long-term results but also require investments and take longer to show results.

Where does social media stand in your business today?

Twitter grew tremendously, active Facebook users increase as we speak and YouTube continues to play a dominant role in the video scene. Social media involvement expands your brand awareness and tweets being displayed into the Google organic results show where we are heading to.

Erik Qualman, Author of Socialnomics, predicts a blending of search and social. Read his post Social Media vs. SEO

Read other posts regarding this topic:
The Battle Between SEO and Social Search: A debate
Social Media and SEO: 5 Essential Steps to Succes

I look forward to follow this hot topic as it keeps evolving every day;)

Claude Oggier

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