Digital Transformation is About People

Digital Transformation is about people

 

Yes, I can’t stress out enough about the fact that today’s digital transformation is foremost about people. People who have the right mindset and who think and speak digital.

Do you have the right people and team in place to lead this transformation in your business? A team who redefines your success and defines outcomes?

If yes, through my slides below, you can discover a digital marketing roadmap on what I believe is needed, in the digital world, if you want your business to create value for today’s (high expectation) consumers.

Oh And yes, this road can get muddy and messy but what counts is to get started now!

What does your digital marketing roadmap look like?

References:
Mark Schaefer’s Blog – GROW– Author of the book: The Content Code (Affiliate link)
Danny Brown – Auhtor of the book: Influence Marketing (Affiliate link)
Avinah Kaushik – Author of the book: Web Analytics 2.0 (Affiliate link)
McKinsey Insights:
http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age

Photo courtesy: Flickr CC and Ken Douglas

Enjoy,
Claude Oggier

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Automated Storytelling: Kris Hammond for the Future of StoryTelling 2012

This video, Automated Storytelling by Kris Hammond of the Futre of Story Telling 2012 blows me away. Velocity is catching up on me…;-)

Bryan Eisenberg’s books (Waiting for Your Cat to Bark?, Call to Action, A/B Always be testing) have taught me the fundamentals of web marketing and last week I read his article Marketing Analyst, You Better Up Your Game  you have to read and watch.

Are you surprised as me?

Related posts:

Waiting for Your Cat to Bark?

Claude

Market Motive Online PPC Advertising Training and Certification

David Szetela and Scott Milrad are going to kickoff the 2010 Market Motive Online PPC Advertising Training and Certification today.

Due to a strong cross over in today’s market students can also benefit from the other Market Motive training material which include SEO, Social Media, Web Analytics, Conversion, Fundamentals and Online PR.

I am excited to learn from bestselling authors & speakers:

David Szetela
When David Szetela speaks, people listen. He’s frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show “PPC Rockstars” at WebMasterRadio.fm.

Alan Rimm-Kaufman
Alan is the founder of the Rimm-Kaufman Group, a leading paid search agency that was named to Inc. Magazine’s list of Top 500 Fastest Growing Private Companies in America in 2008. Before founding the Rimm-Kaufman Group in 2003, Alan worked as the Vice President of Marketing for the Crutchfield Group where online revenues grew by 450% during his tenure.

Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a “thought-leading, multi-channel media optimization agency.” She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.

Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.

Michael Stebbins
Michael Stebbins, a recognized marketing strategist, web analytics inventor, speaker and former VP of ClickTracks, is CEO and founder of Market Motive. Michael focuses on the recurring process of Internet marketing measurement and specializes in online lead capture and conversion techniques.

Read more about the founders and faculty at Market Motive

Claude Oggier

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