Snowboarder Kevin Pearce speaks at Google Zeitgeist 2014

Every year around this time Google organizes Zeitgeist where some great minds come together and share their thoughts and stories. Watching this year videos there has been on speaker that stood out from the crowd for me. Kevin Pearce, Snowboarder and today ambassador for the love your brain movement tells you more about his personal life where he went from the top to the bottom in a blink of an eye.

Fascinating story where you will find purpose in adversity.

Subscribe to Google Zeitgeist Youtube Channel , start watching and get inspired like me.




Claude

 

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What Moves Your Content?

Don’t you also want your content to be shared among thousand of people?

Find below what I believe is needed to make your content move. Youtube is a great source for this;-)

(Disclosure: The videos are my personal choice and not linked to any commercial activity)

 

1. Be loud

2. Be provocative

3. Be funny

4. Be emotional

 

1. Be loud

Watch the CWS commercial “Say no to dirt”

2. Be provocative / be misterious

Watch the Travel Book Shop Case movie from Zurich.

3. Be funny

Even though you don’t speak german I am sure you’ll enjoy this video.

4. Be emotional

The music matching the content creates even a greater emotional experience.

Pro Infirmis “Because who is perfect?” illustrates this in a great way. By the way the video has been seen already over 14 million times to date.

 

The online revolution isn’t over yet but I am over with my post;-)

 

Claude

 

Socialnomics – Book review

I can say that Erik Qualman has won another fan of the socialnomics videos and his book. Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business (affiliate)
The book is an excellent read and provides practical insights and tips for everyone. Erik provides case studies on how companies have to incorporate social media into their business strategy and how to use it to their advantages. Socialnomics is definitely not a fad but a new way of life.

The book socialnomics

Takeaways include:

  • Obama’s success driven by social media.
  • Winners and Losers in a 140-Character World.
  • Next Steps for Companies and The “Glass House Generation”.
  • and many more.

Some of my personal key messages that I am taking away are:

  • Today consumers pay less attention to above the line mediums. They prefer to listen to their neighbors what they have to say about products and services.
  • We no longer have to search for the news – It finds us.
  • Search Engines are recognizing the social media shift and try to make their offerings more social.
  • Businesses can follow what is being said about them or their industry.
  • Real-time updates of news events

I also would like to empathize that Erik speaks about “The next generation can’t speak”. Fact is that the desire and ability to meet new people has rapidly eroded so much that humans fear public speaking.  I like to see that Erik mentions the downsides of not having as much face to face interactions as we used to have. It’s a challenge we have to face today and in the future.

I follow Erik Qualman on Twitter http://www.twitter.com/equalman and recommend his book socialnomics.

Related video:

Book review “Socialnomics” by Socialite Marketing

Claude Oggier

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The Debate SEO vs. Social Media

Until now many companies split their search engine marketing (SEM) budget into 90 percent pay-per-click (PPC) and 10 percent SEO.

While reading from all kind of web sources I think we all agree on the fact that PPC isn’t going away anytime soon. Or is social media changing that? Are we going to trust our social networks over PPC and organic search results?

Key is to balance out PPC, SEO and social media efforts. The diversity will make sense of an effective SEM strategy.

The objective still remains to improve natural (also known as organic) listing in search results of your company’s website.

SEO strategies will yield long-term results but also require investments and take longer to show results.

Where does social media stand in your business today?

Twitter grew tremendously, active Facebook users increase as we speak and YouTube continues to play a dominant role in the video scene. Social media involvement expands your brand awareness and tweets being displayed into the Google organic results show where we are heading to.

Erik Qualman, Author of Socialnomics, predicts a blending of search and social. Read his post Social Media vs. SEO

Read other posts regarding this topic:
The Battle Between SEO and Social Search: A debate
Social Media and SEO: 5 Essential Steps to Succes

I look forward to follow this hot topic as it keeps evolving every day;)

Claude Oggier

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